Observation

A Human-Centred Design method

watch and listen
collect data
analyse and evaluate

watch
collect
evaluate

User observation is a good way to analyze the interaction and to understand the usability of a product and the overall user experience. it is a fast and easy  way to collect qualitative data. This approach doesn’t need specific training, it is also easy to reproduce and analyse. It is good for ideation: qualitative data can generate ideas for product improvement.

HCD

HRI

hcd-hri_ALMERE-TAM